What Is Local SEO?
The Ranking Factors Of Local SEO
If you are like most people, you are probably wondering how San Diego SEO might be different from other types of SEO. After all, having a local location usually means that it has certain qualities you won’t find in other places. However, those of us who do Search Engine Optimization (what the abbreviation stands for) understand that SEO is the same everywhere.
Someone who just typed in “San Diego SEO” is probably just looking for local SEO companies that can do work for him or her, and that someone is probably a local business in San Diego. This leads us to one question: Do you have an unfair advantage in your rankings if you use a local expert to work on your website? The answer is a big NO.
We really think that your chances of ranking on Google have NOTHING to do with where your SEO expert is located and everything to do with his or her skills. Of course, this does not mean that hiring local does not offer any advantages as against hiring someone from another state or even overseas like India. When you hire a local search engine optimization expert, you do get something in the way of better communication. However, this is as far as the advantage goes.
In order to rank in the search engines, a website needs to be in better compliance than its competition with Google’s ranking algorithm. Right now, that ranking algorithm takes into consideration over 200 factors, most of which is not public. If you want your website to rank, you need to make sure that it has more of the 200 in place than the competition.
If it sounds like SEO has so much to do, it is. However, you would be glad to know that you do NOT need to do the work yourself. You can, and should, offer the work to SEO experts who have more experience and have more success than you have.
How much does it cost to have work done and when can you expect results to happen?
The actual price that you pay really depends on whom you hire. If it’s a large agency, it will definitely cost you thousands of dollars per month. Compare this to having a freelancer do it, which would likely only cost you hundreds.
How long does it take before your websites move in the rankings?
Well, according to some studies, the top-ranking websites on Google right now took one year to three years to get there. We know that it’s such a long time especially when you consider that other marketing channels like pay-per-click marketing can provide profits in a matter of 24 hours. However, SEO does offers some advantages. For one, the conversion rate is higher. It is estimated that for everyone 100 people that visit your website through the search engines, around 25 of them will convert or will do what you want them to do, like buy from you or give you their email address.