If you run a business with a physical address, you need to know about local SEO.  Local SEO is a form of search engine optimization which focuses on local searches.  If you have a business, it is vital that you look into local SEO because this will increase your conversions and increase your business reach.  There are a number of steps that you need to take to complete local SEO and as with all SEO, you will need to wait for the results to show.


What Is Local SEO?
Before you can start working through the steps of local SEO, you need to understand what this is.  When someone searches for a business or service local search results will be the first to appear.  These are websites that the search engine has indexed which state that they are close to the person or within the area that they are searching for.  Local SEO is gaining in importance with the search engines focusing more and more on these results.


The Ranking Factors Of Local SEO
All forms of search engine optimization, including local SEO, will have ranking factors that you need to know about.  These factors are determined by the search engines and will impact the ranking result of your website.  It is important that you know all of the ranking factors before you start creating your local SEO strategy. The most important factors in local SEO are the on-page signals, the link signals, the My Business signals and the external location signals.  The other signals that you need to consider are the review signals, social, behavioral and personalization.  There are a number of steps you need to take to set up all of these signals.


Google My Business
All businesses with a physical address need to have a Google My Business account.  This account offers signals and citations for your ranking as well as a place for people to leave reviews about your business.  These accounts are free to open and all you need is a Google account. When you set up your Google My Business account there are a number of points that you need to remember.  The first is that a long and unique description is best, but it must be formatted correctly and include links.  You also need to ensure that you choose the right categories for your business.  When setting up the account, you will be asked to include images and you should have as many as possible.
Your listing will also need to have your business phone number, which should be a local number to help with your ranking.  Your business address also needs to be included and will need to match the address that you have on your website and in local directories.  If relevant, you will also need to include your opening times.


NAP Information
When looking at local SEO, you need to know about NAP information and how it affects your ranking.  NAP information is your business name, address and phone number.  All of this information helps the search engines recognize all of the signals for your business. When it comes to your NAP information, you need to be consistent.  You should also have this information on every page of your website.  The format of the information is also important and you should look at the Schema markup for this as it is what the search engines use. If you have more than one location for your business, there are 2 options available to you.  You could include all locations on each page of your website, but this can look messy.  The other option is to have a separate landing page for each location and many experts state that this is the best option.


Local Directories

When setting up for local SEO, you need to pay attention to the local directories.  Online directories such as Yelp will provide you signals for your SEO strategy and another place for people to find your business.  You should submit your business details to as many directories as possible because this increases the citations for the search engines. When you submit your information to the local directories you need to ensure that it matches your website and your Google My Business account.  If you do not match the information, the search engines will not be able to tie the citation to your business.
Getting Reviews
Reviews for your business are also important and could be the hardest part of local SEO.  In order to rank high in the search results, you need to have good reviews and have reviews that are better than your competition.  The best way to start getting reviews is to get in touch with your existing customer base and ask them to leave a review.  To get more of your existing customers to do this, you should consider offering an incentive for their time. You should also consider having a page on your website that gives instructions to people on how to leave a review for your business.  This is highly effective and will result in more reviews without much work on your part.  You also need to include calls to action asking people to review your business after they have worked with your business.
Connecting With Other Local Businesses
Connecting with other local businesses is also very important when you want to rank for local searches.  To do this you should look for businesses that are within your industry, but are not direct competitors.  You could then offer a link exchange where you will link to their website if they will link to yours.  These local links are small parts of the ranking algorithms, but are worth looking into because of the traffic that they can send to you. Local SEO is something that all businesses with a physical address need to look into.  Local SEO will help you rank for any local searches and for business or service searches completed by people in your area.  There are a number of steps that you need to take to complete local SEO.
The majority of SEO companies on the internet will claim to be the most effective service providers meeting all your SEO needs. However, that is impossible because online one firm can be the ‘best’ and even then that firm cannot guarantee success. Best is a subjective term as everyone has his or her own definition of ‘best’ or ‘most effective’. This taken into account, it is important to consider various factors before making a final decision on which search engine optimization company to hire. The information below will act as a guide to follow when searching for your best SEO service in San Diego.
1. Avoid Companies Offering SEO Results Guarantees
SEO is a concept in constant flux with Google continually updating its algorithm. At the present moment, there are over three hundred signals used to influence where a site appears on the search engine results page. Needless to say, keeping up with this changing technology is almost impossible and no SEO company should be able to guarantee results. Search engines control the results regarding page rankings, an SEO strategy merely attempts to influence the position of the website on the results lists.
A second factor that removes the possibility of results guarantees is that SEO companies are not able to control the appearance of rival companies. Due to the growth of the internet, online competition in the service industry is increasing on a daily basis. This is not something any SEO agent can predict or contain; therefore, it is impossible for SEO service providers to guarantee page-ranking results. In fact, the most any company could do is promise a result within some time frame and even then this could be questionable.
2. Offering Specifics of SEO Packages
Similar to ‘best’ being subjective, the solution required cannot be identical for all clients. When it comes to search engine optimization strategies, it is essential that the campaign is customized for the client’s needs. If the firm does not provide any tailor-made solutions, it is clear that they are not taking an interest in the client’s needs and are attempting to provide services based on a ‘check list’. Of course, the majority of SEO companies will retain trade secrets and you should not expect them to disclose these secrets. However, it is sensible for the firm to outline components as part of their strategies. Furthermore, they should always include the client’s opinions in the campaign and guide the client when developing effective SEO strategies. SEO San Diego offers the best customized SEO services for local business owners in San Diego, CA.
3. Providing Examples of Previous Projects
Reputation is essential when choosing an effective SEO company in San Diego and it is possible to determine quality of service by reviewing a portfolio. Portfolios provide examples of previous projects and can include testimonials of the client’s experience; therefore, it is always recommended that you ask for a copy of these items. A portfolio will also help you determine whether the SEO company has the correct skills to meet your needs and if they have the correct work approach for your particular project.

If you are like most people, you are probably wondering how San Diego SEO might be different from other types of SEO. After all, having a local location usually means that it has certain qualities you won’t find in other places. However, those of us who do Search Engine Optimization (what the abbreviation stands for) understand that SEO is the same everywhere.

Someone who just typed in “San Diego SEO” is probably just looking for local SEO companies that can do work for him or her, and that someone is probably a local business in San Diego. This leads us to one question: Do you have an unfair advantage in your rankings if you use a local expert to work on your website? The answer is a big NO.

We really think that your chances of ranking on Google have NOTHING to do with where your SEO expert is located and everything to do with his or her skills. Of course, this does not mean that hiring local does not offer any advantages as against hiring someone from another state or even overseas like India. When you hire a local search engine optimization expert, you do get something in the way of better communication. However, this is as far as the advantage goes.

In order to rank in the search engines, a website needs to be in better compliance than its competition with Google’s ranking algorithm. Right now, that ranking algorithm takes into consideration over 200 factors, most of which is not public. If you want your website to rank, you need to make sure that it has more of the 200 in place than the competition.

If it sounds like SEO has so much to do, it is. However, you would be glad to know that you do NOT need to do the work yourself. You can, and should, offer the work to SEO experts who have more experience and have more success than you have.

How much does it cost to have work done and when can you expect results to happen?


The actual price that you pay really depends on whom you hire. If it’s a large agency, it will definitely cost you thousands of dollars per month. Compare this to having a freelancer do it, which would likely only cost you hundreds.


How long does it take before your websites move in the rankings?


Well, according to some studies, the top-ranking websites on Google right now took one year to three years to get there. We know that it’s such a long time especially when you consider that other marketing channels like pay-per-click marketing can provide profits in a matter of 24 hours. However, SEO does offers some advantages. For one, the conversion rate is higher. It is estimated that for everyone 100 people that visit your website through the search engines, around 25 of them will convert or will do what you want them to do, like buy from you or give you their email address.